If you’ve ever considered video marketing to expand your brand, engage your customers and increase traffic to your website, here are the five types of video you should start out with.

The first video you’ll want to produce is your brand or introduction video. This one should play on your homepage, as it will be the first impression of your company that your potential customers see. It’s important to present your brand or service in a dynamic and memorable way. So this type of video really needs to tell your story and set your brand apart from the competition. Instead of hiring actors, use real employees to help humanize and differentiate your brand. If you have an advertising slogan or catch phrase, this is where to use it.

The second type is the testimonial video. Unhappy customers are often quick to jump online and post to social media scathing reviews of their unsatisfactory experiences with a product or service. A website should showcase positive customer testimonials to prevent potential customers from searching for online reviews on social media channels. The best approach is to produce your own testimonial video that plays on your site and features actual customers relating their personal experiences with your products or services. This style of video is incredibly powerful and far more believable than any other style. A well produced testimonial video can go a long way toward winning new customers.

Next up is your marketing video. This style has a similar look to a broadcast television commercial, without the 30-second time limit.
This is your chance to be creative and perhaps even humorous in tone. Your company marketing video should present your brand in the best possible light that showcases the unique features and benefits of your products or services. Here is where you should spare no expense with production values, locations, sets and talent. This style of video is often the most expensive to produce, but the impact it can have on your customers can be priceless.

Number four is a must have if you operate a retail business with a range of products. The product video is where to demonstrate the features and benefits of your products, in a simple yet powerful way. To keep your videos current, they need to be updated whenever newer models with upgraded features are introduced. Consumers that rely on researching a product online before they purchase, will benefit most from this style of video. Keeping your product videos current can positively influence sales both online and at the bricks and mortar level.

Lastly, there is the procedure or explainer video. This is an ideal option for service-based businesses who sell services without an actual physical product. Having a complicated concept or procedure simplified by a spokesperson can help to educate your customers to the advantages of your services. If what you sell naturally creates questions in the minds of potential customers, this style of video is where to answer them using a straightforward explanation or a convincing demonstration. The simpler your video makes it to understand a difficult concept, the more likely it is you’ll make the sale.

These are the top five styles of video that every business should consider producing when they decide to expand their brand through online marketing. There are many more videos a business may want to produce. Think training, interviews, live events, trade shows, conferences, product catalogues and more!

At Fotoflix Video Production, we partner with your business to tell your story in an informative and engaging video to post on your website and social media channels to promote your products or services. To discuss the power of video marketing and how it could benefit your business give us a call or shoot us an email and let us show you how easy and affordable professional video marketing can be.